| Hi! You may not know me, but my
name is Kathy Hendershot-Hurd. I have a web development
company called
Virtual Impax. I've been creating web sites for 12
years now and over the years, I have discovered the real
keys to creating small business web site marketing
magic. I once worked on a small business
web site that when the web site was improved, the
client saw an increase of 480% in sales. One thing
that the search engines don't see if your web design.
If your web site is to create marketing magic for
your small business, it's got to put on a professional
face for the world.
I got an eyeful of bad design recently when I got back
the cover design for my first book,
Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results which was designed by
my publisher’s graphic artist. Fortunately, I have the
option of designing my own cover at my own expense, so
I‘ve happily hired the
Miboso team to create
marketing magic for my upcoming book! Design is what will "sell" your product or service to
the humans, but in order to get humans visiting your web
site you need the search engines. Search engines
drive more than 80% of all internet traffic.
One of the most
important factors in creating a small business web site
that attracts the search engine spiders and the visitors
they bring, thus creating marketing magic is the coding.
Your web site's coding determines how the search engines
see and index your small business web site.
How can you
create Marketing Magic for your Small Business Web Site?
In a nutshell, Google
doesn't give a lot of respect to new web sites. It
makes sense when you think about it. Spam
marketers love to put up a site, send spam and collect
money and then close the site quickly once "the jig" is
up! The only way for Google to make certain they
don't send you to one of those sites is to eliminate
those sleaze balls. As a result, when you launch
your new web site, you’ll spend up to two years confined
to what SEO experts have dubbed “the sandbox.”
Think of it as paying your web site dues.
However, even after
spending time in the sandbox, the struggle won't end.
You’ll still have to work like crazy to create enough
small business web site marketing magic to compete with
older, more established sites.
That means you have
two choices:
-
Hire a guide who has
been there and done that
-
Learn the path
yourself in your own way on your own timetable.
I've been working on the web since 1997,
and I can tell you that there are a LOT of people who
want to sell you on their special system on how to
"quickly" and "easily" find success on the Internet.
For a 30 Day "Get Started" E-course,
Sign up below :
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Get your copy of
Keys to Small Business
Marketing Success
Online and Off line.
|
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When you sign up for
Keys to Website Success
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About The Author
 Kathy
Hendershot-Hurd is a Small Business Internet and Blog
Consultant. She is the founder of
Virtual Impax and she is
the author of the book:
Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results
Visit the book's blog at
Beyond Niche Marketing.
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